/* ============================================================
   PURIFRU — Sistema de diseño
   Tipografías: Archivo Expanded (títulos) / Archivo Narrow (texto)
   ============================================================ */
:root{
  --bg:#FBF8F2;
  --bg-soft:#F4EFE6;
  --ink:#272727;
  --ink-soft:#5A564F;
  --accent:#F0523D;
  --accent-dark:#C93B29;
  --green:#3E7C4F;
  --green-wa:#25D366;
  --white:#FFFFFF;
  --radius:22px;
  --shadow:0 10px 30px rgba(39,39,39,.08);
  --shadow-lg:0 24px 60px rgba(39,39,39,.14);
  --font-display:'Archivo Expanded','Archivo',sans-serif;
  --font-body:'Archivo Narrow','Archivo',sans-serif;
  --header-h:78px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:var(--font-body);
  font-size:18px;
  line-height:1.6;
  color:var(--ink);
  background:var(--bg);
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
ul{list-style:none}
::selection{background:var(--accent);color:#fff}

h1,h2,h3,h4,.display{font-family:var(--font-display);line-height:1.08;font-weight:800;letter-spacing:.01em;text-transform:uppercase}
.container{max-width:1200px;margin:0 auto;padding:0 24px}
.section{padding:88px 0}
.eyebrow{font-family:var(--font-display);font-size:.8rem;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--accent);margin-bottom:14px}
.h-xl{font-size:clamp(2.2rem,5.4vw,4.2rem)}
.h-lg{font-size:clamp(1.8rem,4vw,3rem)}
.h-md{font-size:clamp(1.4rem,2.6vw,2rem)}
.lead{font-size:1.25rem;color:var(--ink-soft)}
.center{text-align:center}
.muted{color:var(--ink-soft)}

/* ---------- Botones ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--font-display);font-weight:700;font-size:.86rem;letter-spacing:.12em;text-transform:uppercase;padding:16px 30px;border-radius:999px;background:var(--ink);color:#fff;transition:transform .25s,box-shadow .25s,background .25s;border:2px solid transparent;cursor:pointer}
.btn:hover{transform:translateY(-3px);box-shadow:var(--shadow-lg)}
.btn-accent{background:var(--accent)}
.btn-accent:hover{background:var(--accent-dark)}
.btn-wa{background:var(--green-wa);color:#0B3D1E}
.btn-wa:hover{background:#1EB858}
.btn-outline{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn-outline:hover{background:var(--ink);color:#fff}
.btn svg{width:20px;height:20px;flex:none}

/* ---------- Header ---------- */
.site-header{position:fixed;top:0;left:0;right:0;z-index:100;height:var(--header-h);display:flex;align-items:center;background:rgba(251,248,242,.92);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid rgba(39,39,39,.07);transition:box-shadow .3s}
.site-header.scrolled{box-shadow:0 6px 24px rgba(39,39,39,.10)}
.header-inner{width:100%;max-width:1360px;margin:0 auto;padding:0 24px;display:flex;align-items:center;gap:28px}
.brand{display:flex;align-items:center;gap:10px;flex:none}
.brand img{height:44px;width:auto}
.main-nav{margin-left:auto}
.main-nav>ul{display:flex;align-items:center;gap:4px}
.main-nav a.nav-link{display:block;padding:10px 14px;font-family:var(--font-display);font-size:.8rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;border-radius:999px;transition:background .2s,color .2s}
.main-nav a.nav-link:hover,.main-nav a.nav-link.active{background:var(--ink);color:#fff}
.has-drop{position:relative}
.has-drop>a::after{content:"";display:inline-block;margin-left:7px;width:7px;height:7px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg) translateY(-2px)}
.drop{position:absolute;top:calc(100% + 10px);left:0;min-width:230px;background:#fff;border-radius:16px;box-shadow:var(--shadow-lg);padding:10px;opacity:0;visibility:hidden;transform:translateY(8px);transition:all .25s}
.has-drop:hover .drop,.has-drop:focus-within .drop{opacity:1;visibility:visible;transform:translateY(0)}
.drop a{display:block;padding:10px 14px;border-radius:10px;font-size:1rem;font-weight:500;transition:background .15s,color .15s}
.drop a:hover{background:var(--bg-soft);color:var(--accent)}
.header-cta{margin-left:14px;flex:none}
.header-cta .btn{padding:12px 22px;font-size:.78rem}
.nav-toggle{display:none;margin-left:auto;width:46px;height:46px;border:none;background:var(--ink);border-radius:12px;cursor:pointer;position:relative}
.nav-toggle span,.nav-toggle span::before,.nav-toggle span::after{content:"";position:absolute;left:12px;right:12px;height:2.5px;background:#fff;border-radius:2px;transition:.3s}
.nav-toggle span{top:50%;transform:translateY(-50%)}
.nav-toggle span::before{left:0;right:0;top:-8px}
.nav-toggle span::after{left:0;right:0;top:8px}
.nav-toggle.open span{background:transparent}
.nav-toggle.open span::before{transform:rotate(45deg);top:0}
.nav-toggle.open span::after{transform:rotate(-45deg);top:0}

@media (max-width:1080px){
  .nav-toggle{display:block}
  .header-cta{display:none}
  .main-nav{position:fixed;inset:var(--header-h) 0 0 0;background:var(--bg);padding:30px 24px 60px;overflow-y:auto;transform:translateX(100%);transition:transform .35s ease;margin:0}
  .main-nav.open{transform:translateX(0)}
  .main-nav>ul{flex-direction:column;align-items:stretch;gap:6px}
  .main-nav a.nav-link{font-size:1.05rem;padding:14px 18px}
  .drop{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;background:var(--bg-soft);margin:4px 0 10px;display:none}
  .has-drop.expanded .drop{display:block}
  .has-drop>a::after{float:right;margin-top:6px}
}

/* ---------- Hero home ---------- */
.hero{position:relative;min-height:100svh;display:flex;align-items:flex-end;color:#fff;overflow:hidden;margin-top:0}
.hero-slides{position:absolute;inset:0}
.hero-slides .slide{position:absolute;inset:0;opacity:0;transition:opacity 1.6s ease;background-size:cover;background-position:center;transform:scale(1.06);animation:kenburns 9s ease-in-out infinite alternate}
.hero-slides .slide.active{opacity:1}
@keyframes kenburns{from{transform:scale(1.02)}to{transform:scale(1.12)}}
.hero::before{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(20,20,18,.25) 0%,rgba(20,20,18,.15) 40%,rgba(20,20,18,.72) 100%);z-index:2}
.hero-content{position:relative;z-index:3;width:100%;padding-bottom:70px}
.hero .eyebrow{color:#FFD9A8}
.hero h1{font-size:clamp(2.2rem,9vw,5.6rem);max-width:14ch;text-wrap:balance}
.hero p.lead{color:rgba(255,255,255,.9);max-width:56ch;margin:18px 0 30px}
.hero-dots{position:absolute;z-index:4;right:34px;bottom:38px;display:flex;gap:8px}
.hero-dots button{width:10px;height:10px;border-radius:50%;border:none;background:rgba(255,255,255,.4);cursor:pointer;transition:.3s}
.hero-dots button.active{background:#fff;transform:scale(1.35)}
.hero-tag{position:absolute;top:calc(var(--header-h) + 26px);left:0;right:0;z-index:4;text-align:center;font-family:var(--font-display);font-weight:700;letter-spacing:.3em;text-transform:uppercase;font-size:.85rem;color:rgba(255,255,255,.85)}

/* ---------- Manifiesto ---------- */
.manifesto{background:var(--ink);color:#F6F2EA}
.manifesto .phrases{display:grid;gap:0;margin-top:34px}
.manifesto .phrase{padding:26px 8px;border-top:1px solid rgba(255,255,255,.14);font-family:var(--font-display);font-weight:700;font-size:clamp(1.1rem,2.4vw,1.7rem);text-transform:none;display:flex;gap:22px;align-items:baseline;transition:padding-left .3s,color .3s}
.manifesto .phrase:hover{padding-left:26px;color:#FFC09A}
.manifesto .phrase .num{font-size:.8em;color:var(--accent);font-weight:800;flex:none}

/* ---------- Grids de productos ---------- */
.grid{display:grid;gap:26px}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
@media (max-width:980px){.grid-4{grid-template-columns:repeat(2,1fr)}.grid-3{grid-template-columns:repeat(2,1fr)}}
@media (max-width:640px){.grid-4,.grid-3,.grid-2{grid-template-columns:1fr}}

.p-card{position:relative;background:#fff;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);transition:transform .35s,box-shadow .35s;display:flex;flex-direction:column}
.p-card:hover{transform:translateY(-8px);box-shadow:var(--shadow-lg)}
.p-card .thumb{aspect-ratio:1/1;display:flex;align-items:center;justify-content:center;padding:26px;background:linear-gradient(160deg,var(--c1,#F6EFE4) 0%,var(--c2,#EFE3CE) 100%)}
.p-card .thumb img{max-height:100%;object-fit:contain;transition:transform .4s}
.p-card:hover .thumb img{transform:scale(1.06) rotate(-1deg)}
.p-card .body{padding:22px 24px 26px;display:flex;flex-direction:column;gap:8px;flex:1}
.p-card h3{font-size:1.15rem}
.p-card .flavors{font-size:1rem;color:var(--ink-soft)}
.p-card .go{margin-top:auto;padding-top:12px;font-family:var(--font-display);font-size:.78rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);display:flex;align-items:center;gap:8px}
.p-card .go::after{content:"→";transition:transform .25s}
.p-card:hover .go::after{transform:translateX(6px)}
.badge{position:absolute;top:16px;left:16px;z-index:2;background:var(--ink);color:#fff;font-family:var(--font-display);font-size:.68rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;padding:7px 13px;border-radius:999px}

/* ---------- Bandas CTA ---------- */
.band{border-radius:calc(var(--radius) + 10px);padding:70px 8%;color:#fff;position:relative;overflow:hidden;text-align:center}
.band-dark{background:var(--ink)}
.band-accent{background:linear-gradient(135deg,var(--accent) 0%,#FF7A45 100%)}
.band-green{background:linear-gradient(135deg,#2E5E3E 0%,var(--green) 100%)}
.band h2{font-size:clamp(1.7rem,3.6vw,2.8rem);margin-bottom:14px}
.band p{color:rgba(255,255,255,.85);max-width:60ch;margin:0 auto 28px;font-size:1.15rem}

/* ---------- Semaforo strip ---------- */
.srr{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:44px}
.srr .step{border-radius:var(--radius);padding:36px 28px;color:#fff;min-height:230px;display:flex;flex-direction:column;justify-content:flex-end;position:relative;overflow:hidden}
.srr .step h3{font-size:1.7rem;margin-bottom:8px}
.srr .step p{font-size:1.05rem;color:rgba(255,255,255,.92)}
.srr .stop{background:linear-gradient(160deg,#D93243,#8E1626)}
.srr .refresh{background:linear-gradient(160deg,#F5852A,#C2520C)}
.srr .reset{background:linear-gradient(160deg,#55A04B,#2C6428)}
@media (max-width:820px){.srr{grid-template-columns:1fr}}

/* ---------- Página de producto ---------- */
.pd-hero{padding:calc(var(--header-h) + 60px) 0 70px;background:linear-gradient(165deg,var(--c1) 0%,var(--c2) 100%);overflow:hidden}
.pd-hero .container{display:grid;grid-template-columns:1.05fr .95fr;gap:50px;align-items:center}
.pd-hero h1{font-size:clamp(2.6rem,6vw,4.8rem);color:var(--ink)}
.pd-hero .cat{font-family:var(--font-display);font-weight:700;letter-spacing:.26em;font-size:.8rem;text-transform:uppercase;color:var(--pc,var(--accent));margin-bottom:16px}
.pd-tags{display:flex;flex-wrap:wrap;gap:10px;margin:22px 0 26px}
.pd-tags span{background:#fff;border:2px solid var(--ink);border-radius:999px;padding:8px 18px;font-family:var(--font-display);font-size:.72rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase}
.pd-formula{font-family:var(--font-display);font-weight:700;font-size:clamp(1rem,2vw,1.3rem);color:var(--pc,var(--accent));margin-bottom:30px;line-height:1.4}
.pd-bottle{position:relative;display:flex;justify-content:center}
.pd-bottle img{max-height:520px;filter:drop-shadow(0 34px 44px rgba(0,0,0,.25));animation:float 5.5s ease-in-out infinite}
@keyframes float{0%,100%{transform:translateY(0) rotate(-1deg)}50%{transform:translateY(-18px) rotate(1.5deg)}}
@media (max-width:880px){.pd-hero .container{grid-template-columns:1fr}.pd-bottle img{max-height:380px}}

.pd-intro{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}
.pd-intro img{border-radius:var(--radius);box-shadow:var(--shadow-lg);aspect-ratio:4/5;object-fit:cover;width:100%}
@media (max-width:880px){.pd-intro{grid-template-columns:1fr}}

.ing-chips{display:flex;flex-wrap:wrap;gap:12px}
.ing-chips li{background:#fff;border-radius:999px;padding:12px 24px;font-family:var(--font-display);font-weight:700;font-size:.85rem;letter-spacing:.06em;box-shadow:var(--shadow);border-bottom:3px solid var(--pc,var(--accent))}

.pd-section{padding:64px 0;border-top:1px solid rgba(39,39,39,.08)}
.pd-section:nth-of-type(even){background:var(--bg-soft)}
.pd-section .h-md{color:var(--pc,var(--accent));margin-bottom:18px}
.pd-section .formula-line{font-family:var(--font-display);font-weight:700;color:var(--ink);font-size:1rem;margin-bottom:16px;letter-spacing:.03em}
.pd-section p+p{margin-top:14px}
.pd-section .content{max-width:62ch}

.benefits{display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:20px;margin-top:36px}
.benefit{background:#fff;border-radius:18px;padding:26px;box-shadow:var(--shadow);border-top:5px solid var(--pc,var(--accent))}
.benefit h4{font-size:.95rem;margin-bottom:10px;color:var(--pc,var(--accent))}
.benefit p{font-size:1rem;color:var(--ink-soft)}

.cold-note{display:flex;gap:18px;align-items:center;background:#EAF4FB;border:2px dashed #7FB6D9;border-radius:18px;padding:24px 28px;color:#1F4E6B;font-size:1.05rem}
.cold-note .ice{font-size:2rem}

.faq details{background:#fff;border-radius:16px;box-shadow:var(--shadow);margin-bottom:14px;overflow:hidden}
.faq summary{cursor:pointer;padding:22px 26px;font-family:var(--font-display);font-weight:700;font-size:1rem;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq summary::after{content:"+";font-size:1.5rem;color:var(--pc,var(--accent));transition:transform .3s;flex:none}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details .a{padding:0 26px 24px;color:var(--ink-soft)}

.related{margin-top:70px}

/* ---------- Encontranos ---------- */
.tabs{display:flex;gap:10px;flex-wrap:wrap;margin:30px 0}
.tabs button{border:2px solid var(--ink);background:#fff;border-radius:999px;padding:12px 26px;font-family:var(--font-display);font-weight:700;font-size:.8rem;letter-spacing:.1em;text-transform:uppercase;cursor:pointer;transition:.25s}
.tabs button.active{background:var(--ink);color:#fff}
.tab-panel{display:none;animation:fadein .4s}
.tab-panel.active{display:block}
@keyframes fadein{from{opacity:0;transform:translateY(10px)}to{opacity:1}}
.store-search{width:100%;max-width:440px;padding:15px 24px;border-radius:999px;border:2px solid var(--ink);font-family:var(--font-body);font-size:1.1rem;margin-bottom:26px;background:#fff}
.store-group{margin-bottom:34px}
.store-group h3{background:var(--ink);color:#fff;display:inline-block;padding:8px 20px;border-radius:999px;font-size:.85rem;letter-spacing:.12em;margin-bottom:16px}
.store-group h4{font-family:var(--font-display);font-size:.8rem;letter-spacing:.1em;color:var(--accent);margin:18px 0 8px}
.store-group ul{columns:2;column-gap:40px}
.store-group li{padding:7px 0;border-bottom:1px dashed rgba(39,39,39,.15);font-size:1.05rem;break-inside:avoid}
@media (max-width:700px){.store-group ul{columns:1}}
.retail-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(230px,1fr));gap:14px}
.retail-grid li{background:#fff;border-radius:14px;padding:16px 20px;box-shadow:var(--shadow);font-weight:600;font-size:1.05rem;display:flex;align-items:center;gap:12px}
.retail-grid li::before{content:"";width:10px;height:10px;border-radius:50%;background:var(--accent);flex:none}

/* ---------- Planeta ---------- */
.eco-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:22px;margin-top:40px}
.eco-card{background:#fff;border-radius:var(--radius);padding:32px;box-shadow:var(--shadow);border-top:6px solid var(--green)}
.eco-card .emoji{font-size:1.9rem;margin-bottom:14px}
.eco-card h3{font-size:1rem;margin-bottom:12px;color:var(--green)}
.eco-card p{color:var(--ink-soft);font-size:1.02rem}

/* ---------- Timeline (Nosotros) ---------- */
.timeline{position:relative;margin-top:50px;padding-left:34px;border-left:3px solid rgba(39,39,39,.12)}
.t-item{position:relative;padding-bottom:46px;max-width:70ch}
.t-item::before{content:"";position:absolute;left:calc(-34px - 9px);top:6px;width:15px;height:15px;border-radius:50%;background:var(--accent);border:3px solid var(--bg);box-shadow:0 0 0 3px var(--accent)}
.t-item .year{font-family:var(--font-display);font-weight:800;color:var(--accent);font-size:1.5rem;margin-bottom:8px}
.t-item h3{font-size:1.2rem;margin-bottom:10px}
.t-item p{color:var(--ink-soft)}
.t-item p+p{margin-top:10px}
.photo-row{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:30px}
.photo-row img{border-radius:16px;aspect-ratio:1/1.1;object-fit:cover;box-shadow:var(--shadow)}
@media (max-width:700px){.photo-row{grid-template-columns:1fr 1fr}}

.quote-block{background:var(--ink);color:#F6F2EA;border-radius:calc(var(--radius) + 10px);padding:60px 8%;text-align:center;font-family:var(--font-display);font-size:clamp(1.2rem,2.6vw,1.8rem);font-weight:600;line-height:1.45}
.quote-block .sig{margin-top:22px;color:var(--accent);font-weight:800;letter-spacing:.15em;text-transform:uppercase;font-size:.9rem}

/* ---------- Blog ---------- */
.blog-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(320px,1fr));gap:28px;margin-top:44px}
.post-card{background:#fff;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow);transition:transform .3s,box-shadow .3s;display:flex;flex-direction:column}
.post-card:hover{transform:translateY(-6px);box-shadow:var(--shadow-lg)}
.post-card .thumb{aspect-ratio:16/10;overflow:hidden}
.post-card .thumb img{width:100%;height:100%;object-fit:cover;transition:transform .5s}
.post-card:hover .thumb img{transform:scale(1.07)}
.post-card .body{padding:24px 26px 28px}
.post-card .date{font-size:.85rem;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);font-weight:700;font-family:var(--font-display)}
.post-card h3{font-size:1.2rem;margin:10px 0}
.post-card p{color:var(--ink-soft);font-size:1.02rem}
.post-body{max-width:68ch;margin:0 auto}
.post-body p{margin-bottom:18px;font-size:1.15rem;color:#3A3833}
.post-body h2{font-size:1.3rem;margin:34px 0 14px;color:var(--accent)}

/* ---------- Footer ---------- */
.site-footer{background:#1D1B18;color:#CFC9BE;margin-top:0}
.footer-cta{padding:80px 0;text-align:center;border-bottom:1px solid rgba(255,255,255,.08)}
.footer-cta h2{color:#fff;font-size:clamp(1.7rem,3.6vw,2.6rem);margin-bottom:12px}
.footer-cta p{color:#A79F91;margin-bottom:28px;font-size:1.15rem}
.footer-main{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px;padding:64px 0}
.footer-main img.flogo{height:52px;margin-bottom:18px}
.footer-main p{font-size:1rem;color:#A79F91}
.footer-main h4{color:#fff;font-size:.82rem;letter-spacing:.16em;margin-bottom:18px}
.footer-main ul{display:grid;gap:10px}
.footer-main ul a{transition:color .2s}
.footer-main ul a:hover{color:#fff}
.socials{display:flex;gap:12px;margin-top:20px}
.socials a{width:44px;height:44px;border-radius:12px;background:rgba(255,255,255,.08);display:flex;align-items:center;justify-content:center;transition:.25s}
.socials a:hover{background:var(--accent);transform:translateY(-3px)}
.socials svg{width:20px;height:20px;fill:#fff}
.footer-bottom{border-top:1px solid rgba(255,255,255,.08);padding:24px 0;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:.95rem;color:#8A8276}
@media (max-width:880px){.footer-main{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.footer-main{grid-template-columns:1fr}}

/* ---------- Utilidades ---------- */
.page-hero{padding:calc(var(--header-h) + 70px) 0 60px;background:linear-gradient(165deg,#F6EFE2 0%,#EFE2CC 100%);text-align:center}
.page-hero.green{background:linear-gradient(165deg,#E7F0E5 0%,#D3E4D2 100%)}
.page-hero h1{font-size:clamp(2.2rem,5.6vw,4rem)}
.page-hero .lead{margin:16px auto 0;max-width:62ch}
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
.mt-40{margin-top:40px}.mt-60{margin-top:60px}